Digital Marketing Executive

Job Ref
DME - Business Services - May 2023
6 Mortimer St, London W1T, UK
Business Services
Full Time

More details

About the Team

The marketing and business development team is currently made up of 20 people, offering a full range of support to the business, including brand and marketing strategy, corporate and service line marketing materials, CRM, research, public relations management, campaign management, bids & tenders, events coordination and management of the firm’s digital footprint. Under the strategic direction of the Digital Marketing Manager this role sits within the marketing element of the marketing and business development team. The individual will primarily focus on maintaining and developing the company websites, email marketing and other digital products required by the firm. This role will require engagement with 3rd party agencies and working closely across the wider marketing and business development team and in conjunction with Partners and surveyors across the firm.

Main responsibilities
• Preparing, uploading and publishing new content to the firm’s websites, using WordPress content management system
• Maintenance of the firm’s existing website content. Reviewing and updating copy including people profiles, service line and sector pages. Creating new written content for sign off as required
• Maintaining ‘hygiene’ on the website, with regular checks for broken links, spelling errors, and other accessibility issues
• Design and implement multiple email marketing campaigns using marketing automation tool – Research, Thought Leadership and Client Communications. Proactively analysing response rates and putting forward suggestions for improvement
• Assist with internal communications, ensuring employee messaging and branding is adhered to
• On-going maintenance and user experience improvements to GEves (Gerald Eve’s MS SharePoint intranet)
• Working with the graphics team to design to produce email signatures, banners, digital and social assets
• Assisting the communications team to maintain the firm’s social media accounts, monitoring the effectiveness of campaigns and driving internal engagement
• Ensure brand continuity across all digital related collateral, following online digital guidelines. Adhering to digital best practice
• Working directly with the Digital Marketing Manager on major development and transformational projects but also working autonomously and flexibly on small to mid-sized projects
• Working with a third party consultancy on Search Engine Optimisation (SEO) to improve ranking and reputation online
• Research peer and aspirational clients in the digital environment. Update the team on new innovations and suggestions for improvements
• Work with third party developers to improve Gerald Eve’s digital experience
• Assist with set up and user requirements of our virtual data room (VDR)
• Providing support to the wider Graphics, Marketing and Business Development team as and when required.

About you
• Strong verbal communication skills for articulating ideas to colleagues and stakeholders
• Collaborative and flexible approach to internal clients and stakeholders. The ability to effectively communicate with a wide range of individuals at all levels and build effective relationships
• Approachable and professional manner
• Ability to work independently and flexibly. Proven organisation skills, including the ability to prioritise own workload and handle several projects at one time.
• Strong problem-solving, creative, and conceptual skills to translate conceptual ideas into solutions •
Proven ability to manage multiple deliverables within a tight timeframe and deliver high quality work with limited supervision
• Team player, reliable, helpful and willing to meet the demands of the role through extended hours when required.
• Understanding of best practices in the digital environment.

• Experience using CRM systems (Microsoft Dynamics preferable)
• 1 year + marketing experience in real estate or professional services
• Previous experience of Website CMS (WordPress preferable)
• Experience of a market automation tool
• Basic HTML experience
• Experience of working with Google Analytics
• Basic editing skills using Adobe Suite
• Marketing and content publishing through LinkedIn and other social media platforms.

Salary and benefits
• Salary: competitive based on market, professional experience and qualifications
• Performance related staff profit share scheme
• 26 days’ holiday per year (full time amount), plus Bank Holidays and days at Christmas and New Year.
• Pension scheme membership (after initial probationary period)
• Life and Accident insurance
• Group income protection scheme
• Private Medical Insurance
• Critical Illness Cover
• Wellbeing Allowance
• Access to Peppy for you and your partner
• 1 paid volunteering day per year to help give back to our local communities
• Interest Free Season Ticket Loan
• Interest Free Rental Deposit Loan
• Employee assistance programme
• Enhanced maternity and paternity pay after passing probation

Alongside our competitive compensation and benefits package we offer all our staff the ongoing opportunities to learn and develop, through in-house CPD sessions, further education support as well as internal and external training programmes. Gerald Eve encourage pro-bono work and volunteering as well as regular social and sporting activities to engage with all your colleagues.